Capalbo Consulting provides expertise in these areas:
Business Development
- Market analysis
- Pro-forma business modeling
- Moving existing retail businesses on-line
- RFP�s & vendor selection
- Best practice processes and tools
- UI disciplines � creative, content & functional
- Product collateral development
- Dynamic imaging
- Device agnostic development
- Next generation e-commerce experiences
- Developing holistic retail strategies that align with your brand
- Maximizing marketing spend & increasing ROI
- Strategies for increasing traffic & conversion
- Annual & seasonal programs
- Tactical marketing plans for search engines, product data & shopping portals
Multi-channel Retail
- Developing consistent experiences between channels
- Integrating on-line businesses with catalog/brick & mortar
- Operational alignment
- Tools and technology
- Assessing existing organizational competencies
- Structure
- People, process & technology
- Development
- Identifying strengths & gaps in expertise
- Reorganization to align with business goals
- Maximizing your SG&A spend
- Seasonal planning and site production process redesign
- Site development, maintenance & administration best practices
- Cross functional tools to increase efficiency & accountability
